I created this page first and foremost to show off the beautiful design that goes into these packs. I tend to gravitate toward packs with bright colours, simple designs, and without any photo-realistic images of players. I like collecting the unopened packs because I enjoy the mystery and the possibility of an unopened pack, and I love the art of the wrapper itself.
It's easy to find photos of vintage packs, and similarly easy to find pictures of brand new ones. However, it can be tough to find photos of packs that are about 5-20 years old as they're not "hot" with collectors. Add to that the fact that many packs are primarily sold by the (sealed) box, and it can be really tough to trace down a photo. Hopefully this page will help another collector find a pack design they're looking for.
1970-71 Topps Basketball Pack: Together with the 69-70 pack, this pack uniquely features a sideways orientation and "tall" cards. It has a great use of colour and style, and set the table for a series of great Topps packs throughout the 70s.
1972-73 Topps Basketball Pack: This has the flashy 70s style common to most of the 1970s Topps packs. Key cards from this set include Pete Maravich's rookie card.
1973-74 Topps Basketball Pack: This is a great design. The overhead angle is a bit of an anomaly among all the packs from this era, and the strong primary colours are very eye-catching.
1974-75 Topps Basketball Pack: This pack is one of the less beautiful designs of the 1970s Topps packs, but still has a nice use of primary colours and simple design. Key cards include Bill Walton's rookie card.
1974 Fleer Basketball Cloth Patch Pack: This is Fleer's only venture into the realm of cloth patches. The pack is a little taller than most, and features a nice design. There is also another pack design with the Detroit Pistons, Atlanta Hawks, and Chicago Bulls logos on it.
1975-76 Topps Basketball Pack: This is a return to form in terms of style and design (although this pack is admittedly not the best specimen). Great use of colour. Key cards from this set include Moses Malone's rookie and a nice Dr J card, although neither has tremendous value, and the design of the cards pales in comparison to the design of the pack itself.
1976-77 Topps Basketball Pack: This is an interesting entry in the 1970s Topps series. This is a supersized pack that's about 50% taller and 50% wider than a standard pack. This series' key cards include George Gervin and Dr J.
1976-77 Fleer Basketball Stickers: This pack is gorgeous, and features a number of team logos. The actual stickers themselves are pretty fun, too, with defunct or displaced teams like the Buffalo Braves and Kansas City-turned-Sacramento Kings.
1977-78 Topps Basketball Pack: This pack is in incredible condition, but is a little lacking in the style department, unfortunately. This set comes at a time when there were a lot of interesting players like Kareem, Erving, and Havlicek, but it is one of the less valuable Topps sets of the 70s.
1977 Fleer Basketball Sticker Pack: Back-to-back home runs for Fleer with the 1976 and now 1977 sticker packs. This design features the now-defunct mascot for the nuggets, who they should definitely consider bringing back.
1978-79 Topps Basketball Pack: The 1978 and 1979 Topps Basketball packs are two of the cheaper ones from that era. They are quite plentiful, and easy to find in good condition. Bernard King's rookie card is one of the standouts from this set.
1978 Fleer Basketball Sticker Pack: Very interesting light blue base colour for this pack. The stickers themselves seem to be basically the exact same as the rest of the fleer sticker packs, but the packs themselves are really incredible.
1979-80 Topps Basketball Pack: This is a very basic pack... Maybe a little too basic for my taste. Nothing super exciting going on either on the pack, or in the set itself apart from Alex English's rookie
1980-81 Topps Basketball Pack: This pack is maybe the pinnacle of this era of Topps packs. Beautiful design, incredible use of colours, and the set is helped tremendously by the fact that it contains both Magic Johnson and Larry Bird's rookie card.
1980-81 Fleer Basketball Sticker Pack: This pack seems a little bit uninspired after Fleer's series of beautiful sticker packs in a row. But that relative low was short-lived if you look below to the 1981-82 pack.
1981-82 Topps Basketball Pack: This is the last entry before Topps shut things down for a while (at least with basketball packs). The deep red seen here is rarely used in other packs, especially in this era. It makes this pack a standout design. Key cards here are the second year entries for Bird and Magic and Kevin McHale's rookie card.
1981-82 Fleer Sticker Basketball Pack: This simple beauty comes in two different designs. The other design has a Houston Rockets and Detroit Pistons logo rather than the Bulls and Sonics. This was the last Fleer Basketball pack released before they went on hiatus prior to launching the iconic 1986 Fleer Basketball Set.
1984-85 Star Basketball Award Winners: This pack preceded Michael Jordan, so it's one of the less valuable star non-team packs, but it's still a nice clean design that features Magic, Isiah Thomas, Bird, and others.
1985 Star Basketball Miller Lite All-Star Pack: Star produced a variety of packs throughout the mid-80s, some of which were sponsored by advertisers. This All-Star set is sponsored by Miller Lite. Other sponsors include Gatorade and Schick.
1985 Star Basketball Gatorade Slam Dunk Pack: This is a very fun little set. Topps stopped baking basketball packs in 1981, and Fleer didn't start up until 1986. In the meantime, Star basketball took the reins with the production of basketball cards. The fact that this corresponds to the starting time of Michael Jordan's career means that this set is very valuable (and also means it is one of the most counterfeited sets in the basketball world). Star did not not create wax packages for its cards, but instead packaged them in see-through plastic wrappers. Nevertheless, the scarcity of this set and the clean design make it one of my more prized packs.
1986-87 Fleer Basketball Pack: For most, this is the pinnacle of basketball wax packs. It's got an incredibly eye-catching design, and contains a huge number of rookie cards, most notable Michael Jordan's. This is because no packs (apart from the nice packs done by Star Co.) were produced in the 4 years leading up to this pack. That's a lot of rookies to cram into 1 set! These packs are in high demand.
1987-88 Fleer Basketball Pack: Look at that green. Gorgeous, and widely under-used to this point in basketball packs. This followup to the iconic '86 set is another solid win all around.
1988-89 Fleer Basketball Pack: Once again, this pack contains some great rookies including Scottie Pippen, Reggie Miller, and John Stockton. This pack is sort of the end of an era. 1989 marked the beginning of over-production of basic card sets, and soon Upper Deck would start things up, and Topps would get back in the fray. But until then, there's a nice set, and a good quality pack here.
1990-91 Skybox Series 1 Basketball Pack: This is the inaugural edition of Skybox's cards. Skybox's first 5 years of existence marks some of the best-designed foil packs of all time. This is a fun, simple start.
1990-91 Fleer Basketball Pack: This is one of the last wax packs produced. While the card set itself is not the most beautiful, it makes great use of colour, almost inverting the very stylish 87-88 pack.
1990-91 Skybox Series 2 Basketball Pack: A nice colourful companion to the series 1 pack. Cards from the early 90s are largely worthless, but the pack designs are still pretty fun.
1990-91 Fleer Basketball Rack Pack: Normally, I'm not one for rack packs, but this one has a pretty unique design. The colours aren't the best, and the translucent nature of it affects the look of the pack a bit, but it's nevertheless ambitions and well-done.
1991-92 Skybox Basketball Series 1 Pack: This is the second edition of skybox's foray into basketball cards, and the packs include 4 different designs. This series is particularly special to me, because these were the first cards that I purchased in a store when I was a kid.
1991 Skybox Basketball Series 2 Pack: The companion to the Skybox Series 1. These have too beautiful a design to be ignored.
1991-92 Upper Deck Series 1 Basketball Pack: This is the inaugural pack from Upper Deck. Although this pack is a little off-centred, it's a nice addition to the collection.
1991 Wild Card Collegiate Basketball Pack: This is an anomaly in my collection in that it is a pack of basketball cards. Kind of a fun design, and super cheap, so I thought I'd add it to the set.
1991-92 Fleer Series 1 Basketball Pack: This is the last wax pack to be produced by Fleer, closing out the wax era. Not the nicest one, but an interesting one for that reason.
1991-92 Fleer Series 2 Basketball Pack: This is a cello pack, with a similar style to the series 1 pack. Again, this one has a bit too much writing for my taste, but it's nice nonetheless.
1991-92 Hoops Series 1 Basketball Pack: This pack is not the best, but it's dirt cheap and figured I should have a Hoops pack in the collection.
1991-92 Hoops Series 2 Basketball Pack: This is the companion pack to the series 1 pack.
1992-93 Sybox Basketball Series 1 Pack: Skybox continues its incredible run of pack designs with these series 1 packs. Bold, striking, and simply gorgeous. As with previous Skybox sets, the cards themselves are not in particularly high demand, so they don't hold much value. However, that doesn't diminish the design of these masterpieces.
1993-94 Fleer Ultra Series 1 Basketball Pack: This copper-coloured pack is a nice edition from Fleer Ultra. Great use of colour, and shows how a metallic-style finish can be used to great effect.
1993-93 Fleer Ultra Series 2 Basketball Pack: A great companion pack to the series 1 edition. Ultra is 2 for 2 in the 93-94 season.
1993-94 Skybox Premium Series 1 Basketball Pack: This is another great entry from Skybox. Clean, well-designed, and very elegant.
1993-94 Skybox Premium Series 2 Basketball Pack: Another beauty. Premium indeed.
1992-93 Topps Basketball Pack: This is a bit of a throwback to the 1970s Topps pack. The series, although not especially valuable (like most early 90s series), is intriguing: it features reprints of active players' rookie cards in a new layout. A fun set to collect.
1994-95 Flair Series 1 Basketball Pack: This is a nice gold cardboard pack from Flair. Interestingly, this one has a top that slides on and off rather than they typical seal that packs usually have.
1994-95 Flair Series 2 Basketball Pack: A great companion pack from Flair. Great design.
1994 Skybox USA Basketball Pack: This is an off-season pack from Skybox. The plastic used for the pack is an interesting style and has a unique look to it.
1994-95 Skybox Premium Series 1 Basketball Pack: For the 5th year in a row, Skybox comes up with a winning pack design. Clean, simple, and gorgeous.
1994-95 Skybox Premium Series 2 Basketball Pack: This one is a little more green than the Series 1 pack, and is again a very nice design.
1995-96 Fleer Series 1 Basketball Pack: This has a bit too much writing for my taste, but the bold colours more than make up for that.
1995 Fleer Series 2 Basketball Pack: A very unique shade of green that is basically never used as the base of a pack. Only thing close is the 87-88 Fleer pack, and even that isn't quite the same. This is a classic mid-90s vibe.
1995-96 Skybox Premium Series 1 Basketball Retail Pack: This is a great red pack from Skybox Premium. Fabulous design once again from Skybox.
1995-95 Skybox Premium Series 2 Basketball Pack: A killer companion to the Series 1 pack.
1996-97 Upper Deck SPX Basketball Pack: This pack has a great metallic look, and features just a single die-cut card. Not especially colourful, but a strong, beautiful design.
1996-97 Topps Finest Basketball Series 1 Pack: This is perhaps not the most beautiful pack, but it is a very important one. This series of cards ushered in a new era of card design, and this was an awesome draft class (Kobe, Nash, Ray Allen, Iverson, etc). This set features gold, silver, and bronze parallels, and refractors of each of those. It's a beautiful set, and the refractors can fetch a huge value.
1997-98 Topps Finest Series 1 Basketball Pack: This set of cards continued on with Finest's winning designs. The pack design is a little dark for my taste, but makes good use of the metallic style cello pack.
1998-99 Topps Finest Series 1 Basketball Pack: This pack (and the Series 2 one) are the last quality designs from Finest for a few years. This is also a pretty strong rookie class, with Vince Carter, Paul Pierce, and Dirk Nowitzki.
1998-99 Topps Finest Series 2 Basketball Pack: A Christmas-y companion to the Series 1 pack. Beautiful.
1998-99 SP Authentic Basketball Pack: This is one of the few packs with photo-realistic imagery that I really enjoy. But the photo is pretty minimalistic, and hey, who doesn't like MJ?
1999-00 Topps Gallery Basketball Pack: This pack could not fit another word on it. However, 1999-00 through 2001-02 are pretty weak years in terms of pack design.
2000-01 Topps Heritage Basketball Pack: The packs from 99-00 and 00-01 are largely uninspired, so it's nice that Topps decided to do an homage to its 1971-72 pack. Interestingly, this is a paper pack rather than foil/plastic like they usually are, and these packs contain randomly inserted cards from 71-72. Very cool.
2000-01 Fleer Triple Crown Basketball Pack: I bought this pack online sight-unseen. It has Vince Carter on it, which is not my favourite, but it's an okay addition to the collection.
2001-02 Fleer Platinum Basketball Pack: This is a pretty basic, retro design. However, the colours (particularly the tan/yellow) don't crop up on a lot of packs.
2001-02 Upper Deck Flight Team Basketball Pack: Another pack I bought sight-unseen. It's okay, but not the greatest. Not bad, however, because I collect a lot of Kobe cards. I'll take it over a Vince Carter pack.
2002-03 Topps Finest Basketball Pack: Finally, a return from the doldrums of 1999-2001. That orange is a bold choice as it could seem a bit obvious for a basketball pack, but it looks fabulous.
2002-03 Fleer Hot Shots Basketball Pack: A great rainbow-like colour scheme. Nice hobby pack.
2002-03 Topps Xpectations Basketball Pack: This pack has a great colour scheme, and while it does have a bit too much writing for my liking, the metallic, colourful look is a really nice mid-90s throwback.
2002-03 Fleer Genuine Basketball Pack: This is not quite as nice as they other 2002 packs, but still a nice design from Fleer.
2002-03 Fleer Authentix Basketball Pack: Yet another pack with Vince Carter on it. Got it as a throw-in with another order, but still a pretty decent design.
2003-04 Fleer Showcase Basketball Pack: This is probably the most sought-after rookie class after the '86 Fleer set. With rookie of Lebron, Wade, Bosh, and Melo, this is a huge set. Packs from this year can fetch a pretty tidy sum.
2004-05 Skybox E-XL Basketball Pack: This is a pretty unique design among packs. Very abstract, and soft colours for a basketball pack.
2005-06 Topps 1952 Style Basketball Pack: This pack is stunningly beautiful, and is an homage to Topps' major (and gorgeous!) baseball series from 1952. Once again, this is a paper pack (not foil/plastic), and includes a retro card design as well.
2006-07 Topps Luxury Box Basketball Pack: This pack has a nice matte finish, and is a pretty high end pack (of the common ones) for this year. Despite a fairly limited use of colour, this pack is beautifully designed.
2007-08 Topps Luxury Box Basketball Pack: This pack is total simplicity, with a stark black and white style. Beautiful pack, if only a slight variation of the 2006-07 version.
2008-09 Topps Signature Basketball Pack: This is a nice, simple design from Topps. They had a solid run of packs with limited colour between this pack and the earlier luxury box packs.
2008-09 Topps Murad T-51 Basketball Pack: This is just a great design. Real retro vibe and a nice matte finish.
2009-10 Bowman '48 Basketball Pack: This pack is an homage to Bowman's 1948 basketball pack, which is the first nationally distributed basketball pack. It's a very clean retro design with interesting use of colour.
2010-2011 Panini Playoff Contenders Basketball Pack: This pack has a bit of a wooden vibe. It's a little busy, but the clean lines make it work.
2011-12 Panini Past & Present Basketball Pack: This pack has fun bright colours with a cool western design. Panini has been a cut above when it comes to back design in the last few years.
2012-13 Panini Past & Present Basketball Pack: Some of the best use of colour since the 80s. This pack is another winner from Panini, and makes a nice companion to its predecessor.
2012-13 Leaf Metal Basketball Pack: This is a very interesting pack. It's made of cardboard, and has a flap at the back to open it. It's also good a mice metallic finish while maintaining a bit of a wooden feel.
2013-14 Panini Prizm Basktball Retail Pack: This is a very interesting pack, with literally no distinct markings. I got it as a bit of an oddity. Maybe not the nicest pack, but certainly one of the oddest.